Exclusive Demand & Premium PMP Access

Demand Hub connects your inventory to exclusive demand sources, primarily through curated Private Marketplaces (PMPs).

This demand is powered by Opti Digital’s buy-side offering (Pulse), which activates campaigns from premium advertisers and agencies.

Key advantages

• Access to premium advertiser demand
  curated PMP campaigns not available in the open auction
• Higher value per impression
  stronger CPMs on high-viewability placements
• Consistent demand quality
  access to premium budgets and brand campaigns
• Built for high-attention inventory
  aligned with placements and formats that advertisers actively prioritize

Exclusive PMP demand allows you to capture higher-value budgets and increase revenue on your most strategic placements.