Last update: 30/06/2025
Here is the documentation for going forward with the integration of the Opti Digital bidder adapter on Prebid.
A. Please add the following ads.txt lines to your owned and operated (O&O) domain & subdomains.
# OptiDigital
optidigital.com,p___,DIRECT
pubmatic.com,158939,RESELLER,5d62403b186f2ace
rubiconproject.com,20336,RESELLER,0bfd66d529a55807
smartadserver.com,3379,RESELLER,060d053dcf45cbf3
sharethrough.com,OAW69Fon,RESELLER,d53b998a7bd4ecd2
criteo.com,B-060926,RESELLER,9fac4a4a87c2a44f
themediagrid.com,3ETIX5,RESELLER,35d5010d7789b49d
triplelift.com,8183,RESELLER,6c33edb13117fd86
appnexus.com,12190,RESELLER,f5ab79cb980f11d1
onetag.com,806eabb849d0326,RESELLER
video.unrulymedia.com,731539260,RESELLER
33across.com,001Pg00000HMy0YIAT,RESELLER,bbea06d9c4d2853c
# end OptiDigital
- Replace 'p____' with the Publisher ID obtained from your Account Manager, ensuring the 'p' prefix is included.
- For Line 1:
- Use 'DIRECT' when integrating it directly in properties that you own.
- Use 'RESELLER' when integrating it in a domain that you do not own and are responsible for managing the property.
- Please note that the lines are ordered by importance, from a monetisation standpoint. This is crucial information for publishers if they need to limit the number of lines they use.
B. Opti Digital updates its sellers.json file.
C. Please update the Consent Management Platform (CMP) when applicable.
In geos where GDPR or CCPA is applicable, please add Opti Digital (Vendor ID 915) as an official vendor to your CMP, as well as the following partners if not already present :
Magnite (Rubicon)
Pubmatic
Criteo
Equativ
ShareThrough
Triple Lift
Onetag
Themediagrid
Microsoft (Xandr, Appnexus)
Nexxen
Unruly
Teads (Outbrain)
33Across
Please make sure your ads.txt and CMP are correctly implemented before setting up and activating our bidder.