---
title: Demand Hub Analytics
description: This dashboard provides a dedicated, real-time view of the performance of the Opti Digital Demand Hub within your Prebid setup
---
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1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en)
2. [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en)
3. [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding)
# Demand Hub Analytics
## This dashboard provides a dedicated view of the performance of the Opti Digital Demand Hub.
**1. Executive Performance Summary**
The Executive Performance Summary provides a high-level snapshot of the Opti Digital Demand Hub's activity, displaying key metrics such as **Total Requests** sent to the hub and the **Revenue** generated. It appears at the top of your dashboard.
## Granular performance breakdowns
To understand exactly how our Demand Hub interacts with your traffic, you can toggle between three primary views:
- **Performance by Site** — If you manage multiple domains, this view shows which of your sites attracts the most interest from Opti Digital’s demand partners. It highlights where the Demand Hub is most competitive in terms of **Win Rate** and **CPM**.
- **Performance by Placement** — This breakdown shows how the Demand Hub performs on specific ad units, such as **Mobile\_StickyFooter** or **Desktop\_Sidebar**.
- **Performance by Country** — This identifies the geographic regions where the Demand Hub is strongest. You can compare the **Avg Bid** (what is offered) against the **Impressions Bid** (what was actually won and paid) across different tiers of traffic, such as the US, UK, or Canada.
- **\[Third view name\]** — \[Description of the third primary view — add the name and explanation of this breakdown here.\]
## Visual trend analysis
The **Performance Chart** lets you visualize Opti Digital Demand Hub performance over time. It plots three data series:
- **Response Rate** (orange line) — confirms the Demand Hub is consistently participating in your auctions.
- **Revenue** (blue bars) — shows the revenue generated over the selected period.
- **Win Rate** (green line) — a steady or rising value indicates Opti Digital's demand remains competitive within your Prebid wrapper against other sources. If Win Rate drops noticeably over time, it may indicate that competing demand sources have become more aggressive — contact your Opti Digital account manager to review bid strategy.
**4. Understanding Key Metrics**
**Requests and Responses** "Requests" represent every time your Prebid configuration calls the Opti Digital Demand Hub. "Responses" are the number of times the hub actually returned a valid bid to the auction.
**Response Rate** This is the percentage of requests that resulted in a bid. A high percentage here indicates that the Demand Hub has high "match rates" for your specific audience and inventory.
**Avg Bid vs. Impressions Bid** The **Avg Bid** is the average value of all bids submitted by the hub. The **Impressions Bid** is the average CPM of the bids that actually won the auction. If your Impressions Bid is significantly higher than your Avg Bid, it means our "top-tier" demand is successfully winning your most valuable impressions.
**Win Rate** This is the most important metric for evaluating the Demand Hub. It shows the percentage of our bids that beat all other demand sources in your Prebid wrapper. It serves as a direct measure of how competitive Opti Digital is within your header bidding ecosystem.
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