Demand Hub Analytics

1. Executive Performance Summary

At the top of your dashboard, you will find a high-level snapshot of the Opti Digital Demand Hub's activity. This includes Total Requests sent to the hub and the Revenue generated.

2. Granular Performance Breakdowns

To understand exactly how our Demand Hub interacts with your traffic, you can toggle between three primary views:

Performance by Site If you have multiple domains, this view shows you which of your sites is attracting the most interest from Opti Digital’s demand partners. It highlights where the Demand Hub is most competitive in terms of Win Rate and CPM.

Performance by Placement This breakdown shows how the Demand Hub performs on specific ad units, such as Mobile_StickyFooter or Desktop_Sidebar.

Performance by Country This identifies the geographic regions where the Demand Hub is strongest. You can compare the Avg Bid (what we are offering) against the Impressions Bid (what was actually won and paid) across different tiers of traffic, such as the US, UK, or Canada.

3. Visual Trend Analysis

The Performance Chart allows you to visualize Demand Hub performace over time. By looking at the relationship between the Response Rate (the orange line) and Revenue (the blue bars), you can ensure that the Demand Hub is consistently participating in your auctions.

A steady or rising Win Rate (the green line) indicates that our demand is staying competitive within your Prebid wrapper against other sources.

4. Understanding Key Metrics

Requests and Responses "Requests" represent every time your Prebid configuration calls the Opti Digital Demand Hub. "Responses" are the number of times the hub actually returned a valid bid to the auction.

Response Rate This is the percentage of requests that resulted in a bid. A high percentage here indicates that the Demand Hub has high "match rates" for your specific audience and inventory.

Avg Bid vs. Impressions Bid The Avg Bid is the average value of all bids submitted by the hub. The Impressions Bid is the average CPM of the bids that actually won the auction. If your Impressions Bid is significantly higher than your Avg Bid, it means our "top-tier" demand is successfully winning your most valuable impressions.

Win Rate This is the most important metric for evaluating the Demand Hub. It shows the percentage of our bids that beat all other demand sources in your Prebid wrapper. It serves as a direct measure of how competitive Opti Digital is within your header bidding ecosystem.