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Consent Analytics

Understand how user consent impacts audience reach and monetization performance.

Consent Analytics provides visibility into user consent behavior and helps publishers understand how consent choices influence traffic and monetization performance. By analyzing consent distribution across audiences and traffic sources, publishers can better assess the impact of privacy regulations on their business.

Key Capabilities
  • Consent distribution analysis
  • Traffic source comparison
  • Monetization impact visibility
  • Audience segmentation by consent status

Typical Use Cases

Understand the Impact of Consent on Revenue

Measure how different consent types affect audience reach and monetization performance.

Compare Consent Across Traffic Sources

Identify whether certain acquisition channels or audiences exhibit different consent behaviors.

Monitor Privacy Compliance Trends

Track how consent distribution evolves over time and understand its implications for your business.

Identify Optimization Opportunities

Better understand audience behavior to support consent management strategies and maximize addressable inventory.

Typical Users

AdOps Teams • Revenue Managers • Publisher Leadership