--- title: Captivating User Experience description: Discover how Demand Hub enhances user experience with engaging, social-inspired ad formats that prevent banner blindness and protect your site's Core Web Vitals. --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/captivating-user-experience#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en) 3. [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience) # Captivating User Experience ## Demand Hub enhances user experience with engaging, social-inspired ad formats. Demand Hub transforms standard ad placements into **engaging, user-friendly experiences**. It enables publishers to **increase revenue and engagement** without increasing ad density or compromising site performance. #### **A new approach to formats** Demand Hub introduces **high-impact, social-inspired formats** designed to capture attention. - inspired by familiar “stories” environments - non-intrusive and visually engaging These formats: - integrate seamlessly into standard IAB sizes - adapt across mobile and desktop - increase engagement without adding clutter #### **Designed for performance** - **Breaks banner blindness** with dynamic, animated formats - **Maximizes value per impression** through multi-ad delivery - **Improves user interaction** without disrupting content #### **Protecting site performance** Demand Hub ensures a smooth and stable experience: - **Safe frame delivery** keeps ads within defined placements - no impact on **layout stability (CLS)** - preserves **Core Web Vitals and page speed**   - [Ad Manager Hub](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#getting-started-onboarding) - [Advanced Tag Capabilities](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#advanced-tag-capabilities) - [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#ad-formats-experiences) - [Demand & Header Bidding](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#demand-header-bidding) - [Yield & Pricing Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#yield-pricing-optimization) - [A/B Testing & Optimization](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#a-b-testing-optimization) - [Insights & Analytics](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#insights-analytics) - [Audience & Targeting](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#audience-targeting) - [FAQs](https://knowledge-base.optidigital.com/knowledge/ad-manager-hub?hsLang=en#faqs) - [Demand Hub](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#getting-started-onboarding) - [User Experience](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#user-experience) - [Invoicing and payments](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#invoicing-and-payments) - [Q&A](https://knowledge-base.optidigital.com/knowledge/demand-hub?hsLang=en#qa) - [Insights Hub](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#getting-started-onboarding) - [Pre-Built Analytics Dashboards](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#pre-built-analytics-dashboards) - [Custom Reporting](https://knowledge-base.optidigital.com/knowledge/insights-hub?hsLang=en#custom-reporting) - [Ad Experience Hub](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#overview) - [Getting Started & On Boarding](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#getting-started-on-boarding) - [Ad Formats & Experiences](https://knowledge-base.optidigital.com/knowledge/ad-experience-hub?hsLang=en#ad-formats-experiences) - [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#main-content) - [Overview](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#overview) - [Getting Started & Onboarding](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#getting-started-onboarding) - [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) - [Release Notes](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#main-content) - [2026](https://knowledge-base.optidigital.com/knowledge/release-notes?hsLang=en#2026) [![Chill listening crop-3](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=64&height=24&name=Logo%20-%20BG%20White%20(1).png "Chill listening crop-3")](https://www.optidigital.com) Help Center Copyright © 2026, Opti Digital