--- title: Can Yield Hub manage the seasonality challenge? description: Opti Yield can adjust for seasonality --- [Skip to content](https://knowledge-base.optidigital.com/knowledge/can-opti-yield-manage-seasonality-challenge#main-content) English Show submenu for translations [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://knowledge-base.optidigital.com/tickets-view?hsLang=en) ![Logo - BG White (1)](https://knowledge-base.optidigital.com/hs-fs/hubfs/Logo%20-%20BG%20White%20(1).png?width=150&height=56&name=Logo%20-%20BG%20White%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Create a ticket](https://knowledge-base.optidigital.com/knowledge/kb-tickets/new) - [Customer portal](https://knowledge-base.optidigital.com/tickets-view) - Go to www.optidigital.com Go to www.optidigital.com Browse the Opti Digital platform, products, and capabilities - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge-base.optidigital.com/knowledge?hsLang=en) 2. [Yield Hub](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en) 3. [FAQ](https://knowledge-base.optidigital.com/knowledge/yield-hub?hsLang=en#faq) # Can Yield Hub manage the seasonality challenge? ## Yield Hub can adjust for seasonality The complex digital advertising industry presents a multitude of challenges, one of which is seasonality. The summer months and the first month of the year are typically synonymous with lower eCPM and poor overall advertising performance, as advertiser demand is more limited. A specific feature of our dynamic price floors is that they **adjust for seasonality**, which offsets this drop in demand and allows us to **predict future CPM changes** **and therefore any changes in fill rates and revenues.**  Read more about [Yield Hub](https://www.optidigital.com/en/dynamic-ad-yield-optimisation/) and get more explanations about [revenue drop seasonality](https://www.optidigital.com/en/why-do-your-advertising-revenues-drop-every-year-in-january-july-and-august/) ### **Need more help?** [Contact us. 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