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Opti Yield can adjust for seasonality
The complex digital advertising industry presents a multitude of challenges, one of which is seasonality.
The summer months and the first month of the year are typically synonymous with lower eCPM and poor overall advertising performance, as advertiser demand is more limited.
A specific feature of our dynamic price floors is that they adjust for seasonality, which offsets this drop in demand and allows us to predict future CPM changes and therefore any changes in fill rates and revenues.
Read more about Opti Yield and get more explanations about revenue drop seasonality