Opti Yield calculates floor prices to fit the context and get the maximum value from the inventory. Volatile or not.
The change rate of dynamic price floors depends on the segmentation and the media. It is defined dynamically by the Opti Yield algorithm. By design, the objective is clearly to adapt to the evolution of the eCPM of the advertising demand according to the context, the time of day, the volatility of the portfolio, the influence of direct campaigns, etc. It can be hours, hourly time slots or even days.