---
title: Build Custom Reports with Report Builder
description: Build custom analytics reports by combining dimensions, metrics, filters, and date ranges to uncover deeper monetization insights.
---
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# Build Custom Reports with Report Builder
## Create fully customized reports to answer the questions that matter most to your business.
Report Builder gives publishers complete flexibility to explore their data beyond predefined dashboards. Combine dimensions, metrics, filters, and date ranges to create tailored analyses and answer questions unique to your business.
**Key Capabilities**
- Fully customizable reports
- 30+ dimensions and 60+ metrics
- Advanced filters and date ranges
- Saved reports and reusable templates
**Typical Use Cases**
Analyze Any Business Question
Build custom reports to answer questions that predefined dashboards may not cover.
Compare Performance Across Segments
Cross-analyze dimensions such as device, country, traffic source, ad slot, or author to uncover deeper insights.
Measure Content Profitability
Identify which articles, topics, or authors generate the highest revenue and engagement.
Build Your Own Analytics Library
Save frequently used reports and create reusable templates for faster analysis.
Enable Self-Service Analytics
Empower teams to explore data independently without relying on custom reports or support requests.
**Typical Users**
AdOps Teams • Revenue Managers • Audience Teams • Publisher Leadership
**Example Questions You Can Answer**
- Which authors generate the most revenue?
- Which traffic sources deliver the highest Page RPM?
- Which ad slots perform best on mobile?
- How does revenue vary by country or device?
- Which audience segments create the most value?
*With Report Builder, if you have a question nobody anticipated, you can answer it yourself.*
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