Build Custom Reports with Report Builder

Report Builder gives publishers complete flexibility to explore their data beyond predefined dashboards. Combine dimensions, metrics, filters, and date ranges to create tailored analyses and answer questions unique to your business.

Key Capabilities

Fully customizable reports
30+ dimensions and 60+ metrics
Advanced filters and date ranges
Saved reports and reusable templates

Typical Use Cases

Analyze Any Business Question

Build custom reports to answer questions that predefined dashboards may not cover.

Compare Performance Across Segments

Cross-analyze dimensions such as device, country, traffic source, ad slot, or author to uncover deeper insights.

Measure Content Profitability

Identify which articles, topics, or authors generate the highest revenue and engagement.

Build Your Own Analytics Library

Save frequently used reports and create reusable templates for faster analysis.

Enable Self-Service Analytics

Empower teams to explore data independently without relying on custom reports or support requests.

Typical Users

AdOps Teams • Revenue Managers • Audience Teams • Publisher Leadership

Example Questions You Can Answer

Which authors generate the most revenue?
Which traffic sources deliver the highest Page RPM?
Which ad slots perform best on mobile?
How does revenue vary by country or device?
Which audience segments create the most value?

With Report Builder, if you have a question nobody anticipated, you can answer it yourself.

Build Custom Reports with Report Builder

Create fully customized reports to answer the questions that matter most to your business.