---
title: A/B Testing
description: Discover how Ad Manager Hub’s built-in A/B Testing framework enables controlled experimentation, allowing publishers to measure the exact revenue and UX impact of any configuration change.
---
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# A/B Testing
## Our native A/B Testing framework empowers enterprise publishers to run controlled experiments, seamlessly linked with the Revision System, to make data-driven yield optimizations with absolute confidence.
**How It Works: Seamless Revision Integration**
Our A/B Testing capability is deeply and seamlessly integrated into the platform's **Revision System**.
When you want to test a new strategy, you create a new "revision." Before rolling this revision out to all users, you simply link it to an A/B test. The system will then run the two configurations in parallel:
- **The Control Group:** Users who continue to experience your current, unmodified live setup.
- **The Test Group:** A designated percentage of your traffic that experiences the new revision.
**Unlimited Testing Flexibility**
Because the testing framework is tied directly to the core Revision System, **any feature and aspect of your configuration can be tested efficiently**. You can conduct precise experiments on:
- **Ad Behaviors:** Testing different ad refresh intervals or fine-tuning lazy loading thresholds.
- **Demand Partners:** Measuring the true incremental value of adding a new Supply-Side Platform (SSP) to your wrapper.
- **Layout & Formats:** Evaluating the impact of new dynamic auto-insertion rules or introducing new ad sizes into specific slots.
- **Pricing:** Comparing different floor pricing strategies to find the perfect balance between fill rate and eCPM.
**Actionable Insights and Data-Driven Decisions**
An experiment is only as valuable as the data it produces. Ad Manager Hub provides a dedicated **A/B Tests Results** dashboard to help you analyze the outcomes clearly.
This dashboard allows you to conduct side-by-side performance comparisons between your test and control groups. You can evaluate the effect of your changes across three critical pillars: **Performance, User Experience (UX), and Revenue**.
The platform tracks and displays key performance metrics, including:
- Net Pages RPM and Net eCPM
- Total Impressions and Impressions per Page
- Viewability percentages (% Visibility)
- Core Web Vitals and ad loading speeds (allowing you to ensure a new monetization tactic doesn't harm your site's technical performance).
**The Strategic Enterprise Advantage**
Implementing a rigorous A/B testing methodology fundamentally changes how your monetization team operates. It replaces intuition with hard data, empowering your team to make data-driven decisions with total confidence.
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