---
title: Bidder Management
description: Learn how Ad Manager Hub's centralized Bidder Management empowers publishers to easily configure SSPs, apply granular targeting, and control hybrid header bidding.
---
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# Bidder Management
## Our centralized Bidder Management interface empowers enterprise publishers to seamlessly orchestrate their demand partners, optimize auction dynamics, and apply granular targeting without touching a single line of code.
**What is Bidder Management?**
Bidder Management is your mission control for demand partners. It enables your AdOps team to instantly add, remove, or configure SSPs participating in your header bidding auctions.
**Agile Architecture: Client, Server, or Hybrid**
You are never locked into a single technological approach. Through the platform, you have complete control over how each individual demand partner connects to your inventory:
- **Instant Integration Toggling:** Using a simple dropdown menu, you can define the "Integration Type" for any bidder.
- **Seamless Testing:** You can effortlessly switch an SSP from a client-side call to a server-side call, or even enable **both integration types simultaneously** for a specific partner. This allows you to find the absolute perfect balance between maximum bidder compatibility (yield) and ultra-fast page performance.
**Enterprise-Grade Precision Targeting**
Not all demand partners perform optimally across all contexts. To prevent inefficient requests and actively support your Supply Path Optimization (SPO) strategy, Ad Manager Hub offers highly granular inventory targeting. You can restrict or enable specific bidders based on:
- **Geography:** Target specific countries where an SSP has the strongest demand footprint.
- **Device & Browser:** Route bids based on user devices (Desktop, Smartphone, Tablet) or specific web browsers.
- **Placement Level:** Limit a bidder's activity to specific ad slots or specific sites within your network.
**Advanced Governance: Consent and Refresh**
For enterprise publishers, maintaining strict control over privacy and user experience is paramount.
- **Consent Type Targeting:** You can leverage our privacy controls to specify exactly how a bidder should respond based on a user's consent preferences. You can easily instruct a bidder to activate for "All Consent Types", "Accept All", or "Continue without accepting", ensuring absolute compliance with GDPR and CCPA.
- **Bidder-Specific Refresh:** To maximize yield on highly engaged sessions, you can set customized refresh conditions tailored specifically to individual bidders, ensuring that subsequent auctions remain just as competitive as the first.
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